Hi everyone, and welcome back to another S&A Bulletin. Last week we kicked off this conversation by looking at three things schools genuinely value from their agents – market signals, honest recruitment expectations and regular communication beyond the bookings. Today we’re wrapping up with two final points.

Share feedback on the student experience with agents too

We talk a lot about the student experience at school – the academics, the accommodation, the overall satisfaction. But the student journey begins long before they walk through the school door, and that early part of the journey is shaped largely by the agent. Schools benefit enormously from understanding how smoothly the booking process went from the student’s perspective, how communication flowed and how supported the student felt before they even arrived. This kind of feedback helps build a truly joined-up experience, rather than each party focusing only on their own piece of the puzzle.

Guide each other on digital visibility

In many markets, the agent is the student’s first point of contact, which makes the agent’s online presence a direct extension of the school’s own. It’s worth schools and agents actively sharing what’s working digitally. If an agent is experimenting with different platforms to promote a school, knowing which ones are generating the strongest response helps the school focus its own efforts in the right places. 

The bigger picture

The thread running through both of these posts is simple: the most productive school-agent relationships are built on communication that goes well beyond transactions. When schools and agents take the time to really know each other, everyone gains – students included.

Next week we’ll be looking at the other side of the coin: what agents expect from schools.

Written by Stephanie Clark