Hi everyone, and welcome back to another S&A Bulletin. We sometimes mention in passing that our services extend beyond standard membership – but we don’t talk about it nearly enough. So today, we want to shine a light on some of the ways we’ve been helping schools and agencies with their wider marketing needs.
One recent request that perfectly sums up this side of what we do came from a client who asked us to review their new website with, as they put it, ‘a fresh pair of eyes’. We’ll be working through their site from the perspective of both a student and an agent, delivering a full report on what’s working and what could be improved. If you’ve built something in-house and want an expert, industry-specific review, this is exactly the kind of project we take on.
Three other services worth highlighting are Google Ads set-up, client communication audits and social media audits. Setting up Google Ads effectively is harder than it looks, and getting it wrong means budget wasted on the wrong audience. We set up campaigns designed to reach the right people based on what you have available to spend.
Our communication audits came about after a client felt something was off in how they were speaking to students but couldn’t pinpoint what. We review your key templates and suggest improvements – or rewrite them entirely if needed.
And if your social media presence feels more like guesswork than strategy, we can audit your accounts, assess what’s performing and advise on what to do differently.
We also continue to offer SEO optimisation to help your website rank higher – not just in Google searches, but in AI search results too.
That’s all for today but if any of this sounds like something your school or agency needs, get in touch and let’s set up a call.
Written by Stephanie Clark
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