Successful schools understand that agent relationships aren’t just about processing applications and paying commissions. The strongest partnerships are founded on genuine collaboration, regular communication, and mutual respect. Here we explore how to nurture agent relationships that deliver long-term value for both parties. Establish regular communication rhythms Rather than only cont...

We understand that not every school has a dedicated marketing team or content creation resources. One question we hear regularly from our Premium and Platinum members is: ‘We know we should be sharing articles, but we’re not sure what to write about or how to get started.’ If this sounds familiar, read on to find out how we can help. Common content challenges schools face M...

Hi everyone and welcome back to another edition of our Schools & Agents Bulletin. Today we’re focusing on the fundamental questions every international education provider should ask before creating a digital marketing campaign. Whether you’re promoting your school, agency, or organisation, understanding your target audience is the key to success. Do you know your target audience...

Welcome to another Fun Fact Friday! This week we’re taking you on a journey through time, exploring changes in schooling systems worldwide. Let’s explore how education has accelerated more in the past five years than it did in the previous fifty, thanks to a perfect storm of necessity and innovation. How it all started Think back to the 1800s, when education meant gathering child...

Studying abroad is rarely a one-size-fits-all experience—so why should insurance be? From students on quick summer programs to those committing to full degrees overseas, every journey is different. That’s where GuardMe Europe steps in. Rather than forcing students into rigid policies filled with complex terms and requirements, GuardMe offers something refreshingly different: coverage...

CES Edinburgh  proudly presents its newest residential accommodation, situated in the dynamic heart of the city. Available from  9th June to 31st August , this exciting addition gives students the perfect opportunity to socialize with fellow learners from around the world while maintaining the comfort and privacy of their own room. Located just a short  15-minute walk &nb...

This September, London will host two of the most anticipated events in the international education calendar: ICEF Higher Education and the ICEF Monitor Global Summit . Together, these events create a powerful platform for leaders and innovators shaping the future of global student recruitment and mobility. These two events will take place in London from the 12 - 14 September, 2025.  ...

As part of our Intrinsiq Integrations series, we’re highlighting Constant Contact , a trusted email marketing and digital communications platform used by educational institutions and organisations worldwide. At Intrinsiq, we specialise in intuitive technology solutions that simplify school administration—and our integration with Constant Contact ensures your communication efforts r...

The environmental movement in education goes far beyond recycling bins and energy-saving lightbulbs; it’s about changing how international institutions see their role as global citizens. Green Standard Schools (GSS), our partner in sustainability, shows that language schools and universities can drive real environmental change while still delivering excellent education. Creating environme...

At S&A, we are proud to support an exciting new partnership between two of our most valued industry collaborators: the ELT Council and EdYOUgallery . Together, they are bringing EdYOUFest 2025 to Malta — a dynamic, one-day educational festival designed to celebrate teachers, ideas, and the future of English language teaching. Event Details Date: 13 September 2025 Venue: Camp...

In international education, trust is everything. When students are considering travelling thousands of miles away to study, they need reassurance from people who’ve walked that path before. This How to Tuesday we explore how authentic testimonials from students, parents, and agents can be your most powerful recruitment tool. The power of real voices Word of mouth remains the strongest ...

We are delighted to welcome Twin Group as our newest Premium Members. Founded in 1995, Twin Group is a multi-award-winning international provider of English language education, group travel, work experience, accommodation, higher education pathways, and employability services, including apprenticeships. With an enduring commitment to widening opportunity, Twin supports learners, partners, and...

We are delighted to introduce Higher Education Marketing (HEM) as the newest Service Provider on Schools & Agents – bringing over 15 years of sector-specific expertise to our global education community. Who is HEM? Founded in 2008, HEM is a full-service digital marketing and technology partner working exclusively with education providers. From language schools and colleges to...

Focusing on only one market is risky in international education recruitment. Whether you’re a school or agent heavily dependent on one or two source markets, economic downturns, policy changes, or visa restrictions can devastate your student pipeline overnight. Let’s look at why market diversification matters and how to do it right. The hidden risks of market concentration Relyin...

Hi everyone and welcome back to another edition of our Schools & Agents Bulletin. During an IALC workshop in Cardiff, we gave a presentation on the importance of digital marketing strategy for agents—but this topic is equally relevant for all industry professionals. Here are five key advantages of having a strong digital marketing strategy in international education.  1. Enhanced...

International House World Organisation has announced a new partnership with Sensations English , a dynamic educational platform that integrates fact-checked global news into the language learning experience. This collaboration reflects International House’s ongoing commitment to providing its schools with high-quality, engaging tools that support both learners and educators. Sensations ...

Welcome to another Fun Fact Friday! This week we’re sharing something a bit different—a few fun facts about Schools & Agents ! We’ve recently achieved two consecutive months of record-breaking visitor numbers to our website, making us genuinely excited about our expanding reach. Here’s some more details about this exciting milestone. Success in April and May In...

In today’s lunchtime live broadcast, Craig Riggs, Director of ICEF Monitor, offered an early look at what’s in store for the upcoming ICEF Monitor Global Summit , taking place in London on 12th September 2025 . With just a few months to go, Craig shared what makes this event stand out and why it’s becoming a key date on the international education calendar. 🎥 Missed th...