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Optimising Face-to-Face Meetings: Insights from the S&A Bulletin

Published Bernice on Monday, October 9, 2023 1:30 PM

Optimising Face-to-Face Meetings: Insights from the S&A Bulletin

Last Friday, Schools & Agents (S&A) aired a bulletin on their social media channels, addressing a pertinent concern for education providers in the ever-evolving landscape of international education. The focus of this bulletin was to shed light on how education providers can maximize their face-to-face meetings with agents during industry workshops and events. In a world where digital communication often takes precedence, these in-person interactions remain invaluable opportunities for fostering meaningful partnerships. Here, we delve into the key takeaways from the S&A Bulletin, offering a deeper understanding of the strategies discussed.

1. Quality Over Quantity: Listening Before Selling

The first fundamental point emphasized in the S&A Bulletin is that less is more when it comes to these crucial face-to-face meetings. While it can be tempting for schools to approach these interactions as sales pitches for their courses and services, it is imperative to shift the focus towards understanding the needs and expectations of the agents. Education providers should view these meetings as opportunities for dialogue rather than monologues.

Agents, serving as intermediaries between schools and prospective students, have specific requirements and preferences. It is essential for schools to actively listen and comprehend the agent's perspective. This includes understanding the market dynamics, the types of programs and services that resonate with the students they represent, and any challenges they face. By genuinely engaging with agents in this manner, education providers can tailor their offerings to better align with the market demands, thus increasing the likelihood of fruitful collaborations.

2. Leveraging the Power of Membership on Schools & Agents Platform

The second focal point of the bulletin underscores the importance of leveraging platforms such as Schools & Agents throughout the year. A membership on this platform provides schools with a comprehensive platform for showcasing their courses, destinations, unique selling points (USPs), and other essential information. By maintaining an active presence on such platforms and engaging with their audience on social media channels, schools can keep agents informed about their offerings round the clock.

This proactive approach ensures that when face-to-face meetings occur, education providers can concentrate on solidifying their partnerships with agents. The agents, having already been exposed to the school's offerings, are more likely to engage in productive discussions about potential collaborations. This not only saves time but also enhances the quality of interactions during industry workshops and events.

Watch the Bulletin again in case you missed it!

Get in Touch with S&A

In conclusion, education providers are encouraged to reach out to Schools & Agents at [email protected]  to schedule meetings and receive assistance in making the most of the industry events they attend. By adopting a client-focused approach during face-to-face meetings and actively maintaining a digital presence on platforms like Schools & Agents, schools can navigate the complexities of the international education landscape more effectively. These strategies not only enhance the chances of successful collaborations but also contribute to the growth and sustainability of the global education industry.

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