One of the most effective ways of showcasing your school or university on a global scale is by participating in international education fairs and expos. Here are 7 points to consider when marketing your school at events like this.

1. Know your audience

Tailor your messaging to the audience of each specific event. Research the countries or regions that will be represented and understand their education preferences and needs. 

2. Build brand visibility

To make a good first impression, make sure your exhibition stand is visually appealing. Decorate it with your brand colours and logo and use banners, brochures, and interactive displays to highlight your programmes and campus facilities.

3. Use technology 

Before the event, post about your attendance on social media to generate a buzz. On the day, incorporate technology in your exhibition stand to enhance the attendee experience. For example, use touchscreens to provide virtual campus tours and interactive presentations. 

4. Bring enthusiastic staff

Make sure that the staff you bring to the fair or expo are able to put a smile on people’s faces. They should be friendly and knowledgeable to engage with attendees and answer questions.

5. Give away freebies

Give away free merchandise that will be useful for everyday life, such as notepads, bags or pens displaying your institution’s logo and colours. This way, visitors will be reminded of your school well after the fair has finished.

6. Collect information

Ensure that you have an efficient system set up to collect the contact information of interested attendees. This will allow you to follow up and increase your chances of making a sale.

7. Follow up

After the event, promptly reach out to the leads you’ve collected. Send tailored emails, provide additional information, and assist with the application process to maintain momentum.

Written by Stephanie Clark