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Marketing Monday: Why SEO Is the Way to Go!

Published Lynne on Monday, March 20, 2023 10:00 AM

Marketing Monday: Why SEO Is the Way to Go!

Now that our industry is finally getting back on its feet we can see that investment in international education marketing is growing. This is great news, however, we're also noticing that there is a higher demand for proof of Return on Investment (ROI). One thing is sure... spending less and getting more is the dream! And we're here to tell you that this dream is not totally unattainable thanks to SEO.

In international education, you're targeting so many markets and audiences that one of your surest bets is to be found as quickly as possible. How do you do that? Well, it's all in the hands of search engine optimization (SEO). The higher you rank in search engine results pages (SERP), the more likely you'll get a visit to your site or social media from a potential client. Here are some reasons why should start taking SEO more seriously if you want to get better results from your international education marketing strategy:

Organic Search Traffic

We all want traffic coming to our sites, especially if it's organic, but this doesn't just happen coincidentally. SEO is the key to driving organic search traffic to your website. This is a measurable metric that can be tracked using analytics tools. By tracking the number of organic visitors to your site, you can identify the ROI of your SEO efforts and determine the impact on lead generation, customer acquisition, and revenue.


Many of the clients we work with, be it education providers, agents, and service providers in international education tell us about their needs for cost-effective marketing strategies. Once again, SEO is a very good answer to your prayers. It's cost-effective when compared to other forms of paid advertising. By reducing the cost per acquisition (CPA) of new customers, you can increase your marketing ROI.

Long-Term Benefits

SEO is a long-term marketing strategy that can continue to generate traffic and leads over time. This means that if you invest some time now, you will continue to see results in the future. So, even if you're short on resources, as we often hear, you'll know that this is a long-lasting strategy. 

Competitive Advantage

We often get asked: how can I stand out in a huge pool of schools for international students? or how can I, an education agent reach education providers to show them what I do? Our answer takes us to our beloved friend Google. It's the place we go to when we need answers and it's also where your clients will normally start their search, to eventually land on your pages. Therefore, having a strong SEO strategy will surely give you the competitive advantage you're looking for.  

Integration with other Marketing Channels

We're definitely not saying that SEO alone will give you the best results. It should be integrated with other marketing channels, such as social media, content marketing, and email marketing, to create a holistic marketing strategy. And if you don't know how to get all of this done, we can help you with getting your SEO up to speed, creating content for social media and writing blog posts. 

If you haven't focused your energies on SEO yet, do give it a try. In a competitive market such as international education, it can really give you the boost you need!

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