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Marketing Monday: Why You Need Personalisation in Your Marketing Strategy

Published Lynne on Monday, October 9, 2023 9:00 AM

Marketing Monday: Why You Need Personalisation in Your Marketing Strategy

Personalisation in marketing involves tailoring all your communication and content to meet the specific needs and preferences of your target audience. In the international education industry, this strategy can make a world of difference in attracting and retaining students and partners. Here's why it makes a difference. 

What is Personalisation in Marketing? 

This essential marketing strategy involves the use of data to create customised, relevant experiences for your target audience. It can take various forms, including addressing recipients by their first name in emails and sending recommendations based on their past purchases or search history. In the context of international education, personalisation might involve tailoring communication and content to a student's academic interests, preferred study destination, or language proficiency. It's about providing the right information at the right time to guide them towards opting for your services.

Tailored Messaging Increases Engagement

When you personalise your marketing messages, you create a deeper connection with your audience. For educational institutions and agents this means understanding the unique challenges and goals of prospective students. For instance, if your data indicates that a student is interested in a specific academic program or has a passion for a particular extracurricular activity, you can highlight relevant information in your communications with them. This personal touch demonstrates that you genuinely understand their individual journey, making them more likely to choose you over your competitors.

Boosting Conversion Rates and ROI

Personalisation isn't just about making your clients feel valued; it can also produce tangible results. When your marketing efforts are precisely aligned with the needs of your audience, there’s more of a chance that they will take the desired actions, such as filling out application forms or making inquiries. This, in turn, leads to higher conversion rates and return on investment (ROI) for your business.

Written by Stephanie Clark


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