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How to Tuesdays - How to Write the Ultimate Marketing Email

Published Bernice on Tuesday, April 12, 2022 12:00 AM

How to Write the Ultimate Marketing Email

One of the most powerful lead generating platforms in the language travel industry is Email marketing; unfortunately this also means that there are plenty of marketing emails sent every day. In order for your email to stand out there are certain rules you must take note of and we are going to cover them below.

Subject Line should be Clear, Concise and Attention-Grabbing

The subject line is the first thing your subscribers see, as mentioned earlier subscribers probably get tons of emails, so your subject line must be one that stands out in that unending stream. Keep it short but see that it conveys what the email is about and that it is enticing enough for them to open it.Make sure your subject line and body of email don’t include any keywords that can trigger spam alerts. 

Sender should be a Real Person

In order to make your email messages more personal, thus more likely to be opened,  make sure that the From address is a real member of your marketing team.

Use Branding

Use branding styles and your logos so your subscribers will know it's you from the first glance as well as giving your email that professional and secure look.

Make it Personalized

When having a long list of subscribers this might seem a bit daunting, however you could use the data you have and segment your subscribers depending on which stage in the buyer process they are at and then send them emails and offers based on their behavior and needs. Some email marketing platforms even allow you to personalize the greeting for each subscriber.

Offer Context

Before giving your reader access to your offer, let them know the circumstances that led to said offer; you might even consider adding some statistics to show its importance. Then follow up with a link to the offer.

Add a Call-to-Action

Be obvious and specific in your text and let the reader know what they must do to receive the offer; blend your CTA into your offer while creating a sense of urgency include ‘Now’ or ‘Today’.


Highlight what the benefits of said offer are; what will your subscribers get out of signing up for what you are offering, use bullet points and emphasize the benefits. Show them what the real value of the offer is.

Include Social Sharing Links

Include these on every email you send in order to expand the reach of your email content. If your readers find your content within the email interesting and feel compelled to share it, you are making it easier for them to do so, helping you cast out a wider reach.

Use Images

Instead of just sending emails with a block of text, highlight the purpose of the email with professional looking images; ideally ones that are matched to your offer.

Add Social Media Follow Buttons

Add these buttons to encourage subscribers to follow you on all your social media channels.

Add Link to Privacy Policy

As the web evolved into an even more social and public platform, concerns about privacy continue to get raised. Give your email subscribers peace of mind and a sense of security by including a link to your company's privacy policy.

Add an Unsubscribe Link

ALWAYS include an unsubscribe link at the bottom of your email marketing messages as not having it not only violates rules but may cause damage to your company’s credibility.

By following these guidelines you will ensure that your email marketing open rates are on the rise; leading to follow ups and more closed deals.

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