Instagram is one of the most popular social platforms out there and it is ideal for your study travel business to invest some time on it. It can drive brand awareness, boost sales, and build and track audience engagement. Not only is it an excellent way to find customers, with its 1.386 billion+ monthly active users, but it can also provide valuable audience insights to use with all your marketing strategies. Here’s how you can gain more followers with some of the best Instagram practices.

Stick to a regular posting schedule

It’s important that you stay consistent. Set a time, either once a week or once a month, where you can plan and sort out all your content and schedule it ahead of time so you are sure not to miss posting.

Post what your followers want

Like on all other platforms you have to know who your audience is. Use insights to see which posts are performing best, when you have an idea which content type performs start creating similar content. You can also use this same strategy when choosing between posts, stories and reels - see which function serves your followers best. Posting what your followers want to see increases engagement and that will increase your following.

Post content that is meant to be shared

Engagement is essential on all platforms and Instagram follows the same premise. Make sure that your content has a purpose; it could be to get likes, more comments and shares. Put yourself in your followers shoes - what type of content would they share? When your followers share your content it increases your chance that your post is viewed by users who haven’t followed you yet.

Promote your Account

Make sure to promote your Instagram account across all your other platforms and blogs. A great way to gain followers on one platform is to ask current followers on other platforms if they want to follow you somewhere else as well. Alternatively you can also use Instagram promotions to give it that extra boost.

Follow us in the coming weeks as we discuss further ways on how you can boost the number of followers to your instagram account in the international education industry.