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Q&A with FELTOM - Today's focus is on Malta as an ELT Destination

Published Lynne Farrugia on Tuesday, August 20, 2019

FELTOM speaks about Malta as a top ELT destination

In today's Q&A session with FELTOM's CEO James Perry, we focus on the importance of Malta as an ELT destination, on what makes it ideal for students and agents, as well as on the types of students who choose Malta as their go-to country to learn English.

One of the main roles of FELTOM is to promote Malta as an ELT destination. What makes Malta an ideal language learning destination for students?

FELTOM works hard to promote Malta as a safe, professional, quality destination for English language learning whilst promoting FELTOM accredited schools.  As a federation, we undertake ongoing marketing campaigns which include participation in some of the most prominent international marketing fairs and workshops. These events enable FELTOM to network and build relationships with international agents and associations who are considering Malta as the preferred destination for their clients.  FELTOM also has an active communication strategy, producing informative editorials for leading industry publications, both locally and abroad.

The ELT industry in Malta is one of the few industries that is fully regulated by means of a legal notice.  This industry handles over 85,000 students per year from over 60 different countries who attend lessons and activities at one of

the schools licensed by the ELT Council. The ELT Council’s aim is to safeguard Malta’s reputation as a safe and quality destination offering high standard language learning opportunities.

The ELT Council’s mission is to cultivate the country’s ELT sector. ELT in Malta does not focus solely on ‘teaching’ English but it ensures that students enjoy their stay while learning the language through lessons which are delivered by highly competent teachers. The sector ensures that all teachers are well trained, dedicated and professional. This holistic approach encompasses the high standards achieved locally which lead to Malta being recognised internationally as a top-quality ELT destination.

FELTOM takes pride in the quality of its member schools and this is possible through the Accreditation Scheme.  The Federation has an independent Accreditation Council that assists and monitors its schools in order to ensure that they are among the best schools on the island.

Why should agents recommend Malta to their clients?

When asked this question, I always give the following reasons:

- English is one of two official languages of Malta

- Malta has High Quality English Language Schools

- Malta offers a safe environment for both adults and teens

- 300 Days of Sunshine

- Steeped in history including historical sites dating back 6000 years

- Culturally Diverse

- Great entertainment for all ages

- Delicious food and local wine

Is Malta only for the younger students?

Malta is a small, sunny island in the middle of the Mediterranean Sea which, despite its size, offers a variety of beautiful beaches, is rich in history and offers great food. Malta’s climate is typical of the Mediterranean and boasts of having over 300 days of sunshine and a year-round temperate climate.  As an island, Malta has lots to offers thus making it ideal for all ages.

Malta enjoys some of the world’s clearest seas as a result of its Mediterranean location. This makes it one of the best destinations for diving due to its vast variety of marine life, beautiful reefs and sunken ships. All three islands offer unique diving experiences and with the calmness and clarity of the sea, it offers excellent visibility to further enhance the experience.

Malta’s capital city, Valletta, is one of the smallest capital cities in Europe. Malta is accepting of all faiths however approximately 95% of the population follows the Roman Catholic religion. In fact, dotted around the Maltese Islands are approximately 365 churches and chapels which one may visit throughout the year with some being more ornate than others.  According to the Bible, St Paul was shipwrecked in Malta in 60A.D. whilst on his way to Rome and converted its inhabitants. 

Traditional Maltese food is rustic and is seasonal. Maltese cuisine is the result of a long relationship between the islanders and the many civilisations who occupied the islands over the centuries, giving Malta a diverse style of Mediterranean cooking. As well as a rich cuisine, Malta also boasts diverse shopping opportunities and is sure to satisfy the casual buyer as well as the serious shopaholic with everything from open air markets to multi-story shopping malls.

The Maltese government adopted the British system of administration, education and legislation, therefore reinforcing its place in the ELT Industry.

Is Malta only a summer destination? What are the shoulder months like?

Since Malta has a year-round temperate climate, it makes it ideal to visit during both summer and winter.

Summer is always the most popular time for students to visit as many are on school holidays, however according to official tourist statistics, the increase in shoulder months has been substantial over the past years.  While tourists are still seen swimming and/or diving in the winter months, as stated above, Malta has various other attractions that can be visited during the cool winter months.

In winter, most villages in Malta organise fairs that showcase the uniqueness of our heritage and culture including Notte Bianca, Medieval Mdina, the Strawberry Festival, Birgu by Candlelight to mention but a few.

What should agents do if they wish to visit Malta to check it out for themselves?

FELTOM organises a yearly workshop that highlights Malta as an ELT destination.  Any agents who wish to learn more may here: http://feltom.com/feltom-etl-2020-workshop/

 



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