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How to Tuesday: How to boost your digital marketing

Published Bernice on Tuesday, January 31, 2023 8:00 AM

How to boost your digital marketing

Digital Marketing has become an essential in today’s marketing world, which is no surprise as more and more customers are flocking to digital media. With easy access to the internet, literally in the palm of your hand, having a digital presence is essential, even more so in a high powered industry such as  International Education. Here’s how you can boost your digital presence in 2023.

Educate your followers

Short educational videos have exploded thanks to platforms like TikTok and Instagram, with our fast paced lifestyle users want to get all the information in a concise way. It is your prerogative to show your followers that you are an expert in your industry, and what better way to do so than in the form of short educational videos.

Emphasise on Conversational Marketing

Customers are looking into getting a closer, more immediate connection with the companies they purchase from, which is not always easy online. Adding chatbots to your website will help customers start getting immediate responses instead of having to wait days for a reply. Chatbots can reply to commonly asked questions which also helps filter out the customers who have generic problems while you can deal with the ones who have more serious issues.

Revamp your website

You don’t need to start from scratch, a few simple adjustments and additions will do the trick. Push for more empty space to let your content stand out, making your website less busy gives your viewers a better flow. Why not add some custom graphics that illustrate your brand and showcase what you are about. Go a step further and introduce interactive features like personalized quizzes and tools that help provide quick answers to questions your customers might have.

Highlight what you stand for

Social visibility and inclusivity are a must in today’s digital age, viewers are looking to know more and more each day what a brand or business stands for. Showcase what your brand tolerates, highlight what causes you are willing to support. Moreover what people want to know is how inclusive your brand is and to see that no one is left behind. The more open you are with your audience, the deeper they trust your brand.

Studies show that customers now want to interact, they want to get to know you and your company on a deeper level and enhancing their digital experience with you will help make that happen.

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