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IALC Heads North for Meetings, Debates and Networking this April

Published on Thursday, March 23, 2017

The global network of accredited independent language schools, International Association of Language Centres (IALC), will hold its 2016 IALC Workshop in Leeds and York, UK this April 7-10.

 

The IALC Workshop is an annual meeting point for IALC-accredited educators and study abroad agencies. The event brings together 130+ delegates from schools in 20+ countries, 140+ student recruitment agents from nearly 40 countries, and 32 exhibitors and sponsors representing 21 service providers in language travel.

 

For over 30 years, this international language travel workshop has been a key event in the calendar for agents to find high-quality study programmes for students of all ages and backgrounds. The event moves to a new location each year, and this is the first workshop held in the UK since 1989, giving delegates the chance to experience two contrasting cities in the North of England: the modern university city of Leeds as well as the historical charms of York. This year's workshop is co-hosted by Centre of English Studies (CES) Leeds and Melton College, York, who will each have the opportunity to showcase their schools during specialised tours. In addition, seven organised fam-trips will take place after the Workshop enabling agents to visit dozens of schools across the UK and Ireland.

 

IALC member institutions are located in 107 destinations around the world, offering over 1,000 language programmes in nine languages. IALC's position as a leading network of independent and mainly owner-operated language centres ensures that the Workshop attracts predominantly owners and senior decision-makers from student recruitment agencies as well.

 

"Nowhere else do you get such a consistently high standard of schools under one roof. We are able to meet with all our partners both formally and informally, as well as begin new school relationships," says Denis Baker, Director of language travel agency Aventure Linguistique SA in Switzerland.

 

At the IALC 2016 Leeds & York Workshop, there will be over 4,000 pre-scheduled educator and agent appointments, plus three networking receptions including a 1920s themed gala dinner to close off the event in style.

 

Attracting leading language schools, agencies and education consultants, the IALC Workshop offers a unique opportunity to develop business relationships with professional colleagues from around the world, as well as keep up-to-date with industry issues and trends.

 

"While the business meetings between schools and agents are the heart of the Workshop, I'm looking forward to the panel debates on industry software and industry standardisation. A major change is coming in the way study travel is booked, both B2B and B2C, and these expert panels will shed light on that," hints Jan Capper, Executive Director of IALC.

 

This year's seminar programme will focus on smoother cooperation between schools and agents, particularly as it relates to technological solutions and digital marketing. Lively debates will challenge current definitions of the school-agency partnership and discuss new ways of communicating, both with partners and prospective students.

 

Attendees will also get an exclusive preview of the results of the 2016 IALC industry research on the demand for nine foreign languages: Chinese, English, French, German, Italian, Japanese, Portuguese, Russian and Spanish. The new report unveils the reasons for studying languages other than English and how foreign languages rank in their importance for study and career-related purposes. As an organisation dedicated to owners and directors of quality-focused independent language schools and agencies, IALC is committed to providing cutting edge industry research. The 2016 report follows up on key findings from last year's research on the perception of independent and boutique chain schools in language travel.

 

Over the years, IALC has evolved from an association for private family-run language schools and now includes a range of organisation types: single-centre and small chain, profit and non-profit, family businesses and partnerships. This year, IALC members will also participate in an interactive session before the Workshop begins to consider the organisation's current brand positioning and establish a clear brand direction for the future, maximising IALC's existing strengths and aligning the brand to the future of the language school market.  



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