Over the past few weeks we have discussed some Social Media and Digtal Marketing trends for 2023, some that have carried over from previous years and some that are emerging now. We believe that keeping you abreast of these changes will help boost your marketing strategy in the International Education industry. 

One emerging trend that we have hinted at plenty of times is the introduction of Artificial Intelligence, and this trend has had a boost this past few weeks with the launch of ChatGPT. Chatbots have been around for a while and a lot of companies use them for customer support, to weed out the day to day questions and information gathering, leaving your staff to only deal with the more complicated issues.

So what makes ChatGPT different from all the other chatbots out there?

ChatGPT was designed to use natural language processing and to generate responses that are tailored to the user’s input. It can also handle a wide range of questions and respond in real time. In fact it is a game changer for those companies looking to improve their customer support experience. From answering FAQs, to providing general and product information, it can also help in conducting surveys.

ChatGPT goes another step further though, and through your follower’s interests it can generate content that is specifically relevant to those users, it aids in research and content curation. It also helps with engaging with customers on social media by providing prompts for conversations. So if you are looking to start familiarizing yourself with 

Here’s how you can get ChatGPT set up.

1) Visit https://openai.com/ which is ChatGPT’s website

2) Tap on the ‘Try ChatGPT’ button

3) You can Log in using your google or microsoft account. You will receive a 6 digit code on your phone for security. 

4) Enter your name to continue

5) Tap on New Chat on the top left corner

6) A conversation thread will appear, be ready with your questions and prompts

And voila....your're good to go!