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Website Mondays - What should your Member Content be about?

Published Lynne on Monday, December 12, 2022 8:30 AM

Website Mondays - What should your Member Content be about?

From our past articles and posts and especially those of you we’ve met either online or personally, may have noticed that we are big believers in content. In fact, we emphasize how important it is for you to use your Member Articles as often as possible. We always preach, Consistency is Key.

Our Premium and Platinum members can share a set amount of content per month and we offer this because we believe that it's a great way for you to showcase what you offer and get your message across to all our agents. Most schools direct their marketing campaigns toward clients and these often result in receiving more direct bookings. The same thing can be applied to agents, so why not keep the same consistency going but directed at agents as well?

If you feel you don’t have enough time or resources to provide a consistent amount of content, remember that this doesn't have to be long or complex as long as your message comes across.

When it comes to sharing content you must ask yourself, who will be seeing this? and in turn ask, what would they be interested in?

While your main campaigns may focus on direct clients, your content to us should be more focused on agents, and in order to help you focus on what to write about we have come up with a few simple questions. You can simply answer one of these, elaborate your answer, include links to your site or some related content on your socials and send us an image that best highlights your school. All it takes is 10 minutes of your time and that content is then shared on our website, social media platforms, and in our monthly newsletter, helping you reach hundreds of international agents. The questions you can focus on are:

1. What makes your school unique?

2. What do agents want to hear?

3. What questions/topics do agents ask about when speaking with you?

4. What is the full experience you offer your students? 

As always, we are here to help and share ideas with you on how you can make better use of your membership. So feel free to send us an email on lynne@schoolsandagents.com and we can help you get more online visibility amongst agents!

 



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