Marketing today is all about content, and we certainly agree. Member articles on the Schools & Agents website are ideal for those education providers who want to target their content to agents. Here’s what you have to keep in mind when setting up your content:

Blogging for Students

Like in any marketing strategy, always keep your target audience in mind. Most schools target their marketing towards students, so that same content cannot be used on a platform such as Schools & Agents. Your content needs to be altered in order to be aimed at other audiences instead.

Blogging for Agents

The main audience on our platform is Agents, and for that reason, whatever content you submit should be related to subjects that would interest agents. We have over 700 member agents, as well as more that follow our social media platforms, so using a language that agents can relate to will get your articles more visibility.

Members Newsletter

We send out a monthly member newsletter to all our agent databases, including agents who are members of S&A and all the others that have subscribed to our newsletter. All members’ articles on the newsletter are linked to the complete article, giving agents a direct link from the newsletter to you.

Regular Content

Regular and consistent content is a must in today’s market as it will help boost your SEO and ranking, especially if you show your expertise in the subject. This not only applies to the content you send over to Schools & Agents but also to any content you publish on your website and social media platforms.