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Marketing Monday: The Power of Digital Marketing in Attracting International Students

Published Lynne on Monday, September 25, 2023 9:00 AM

Marketing Monday: The Power of Digital Marketing in Attracting International Students

How international students research and apply to schools and universities abroad has changed dramatically in recent years. Gone are the days when print brochures and on-campus events were the primary tools for student recruitment. Instead, today's tech-savvy, globally connected international education audiences rely heavily on online platforms when considering their study options. Here we’ll cover why strategic digital marketing efforts are essential in reaching students from around the world.

Global Reach 

An effective digital marketing strategy allows educational institutions and gaents to promote their courses to prospective students no matter where they are in the world. Paid ads and organic social media engagement provide cost-effective ways to reach those in both nearby and distant international markets, and search engine optimisation (SEO) makes it easy for prospects to discover your website organically.

Measurable Results

Due to its data-driven nature, digital marketing also allows you to track engagement and conversion rates through every stage of the student recruitment process. Metrics on website traffic, email open rates, and student engagement across social media channels provide insights into the return on investment (ROI) of specific campaigns. This allows for measurable results through testing different messages and platforms to see what resonates most with your target audience and inform budget allocation.

Showcasing Value 

With a strategic approach, digital marketing can be an invaluable recruitment channel by demonstrating your school, university or agency’s value to international applicants. Therefore, it’s important that consistently high-quality content – including blog posts, student testimonials, videos, and user-generated content – makes up a large part of your strategy. Content should highlight program offerings, alumni experiences, and your business’s culture in a way that resonates with potential students. This will not only establish your school/agency as a leader in your industry but also provide the answer to commonly asked questions. 

Written by Stephanie Clark

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