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Marketing Monday: The Role of Content Marketing in Reaching International Students

Published Lynne on Monday, September 4, 2023 9:00 AM

Marketing Monday: The Role of Content Marketing in Reaching International Students

Attracting international students to your school or university requires a purposeful approach to content marketing. One of the most effective methods of doing this is by using social media channels and third-party platforms to your advantage. Let’s delve deeper into how this can enhance your content marketing strategy. 

Increasing reach through social media 

Social media has become an essential marketing tool for reaching global audiences. Nowadays, visual content reigns supreme, so including this in your content marketing strategy is crucial. In order to leave a lasting impact on prospective international students consider creating engaging video content such as campus tours, student stories, and vibrant multicultural events to showcase your school’s culture. By sharing compelling content like this on platforms such as Facebook, Instagram and LinkedIn, schools and universities can extend their reach far beyond borders. What’s more, social media offers excellent targeting capabilities, enabling you to tailor content to specific parts of the world, languages, and interests, further enhancing the effectiveness of your marketing efforts.

Leveraging third-party platforms for higher visibility

In order to reap the rewards of your content marketing efforts more quickly, enlisting the help of third party authorities within the industry can work wonders. This is because when schools and universities share content on third-party platforms, they tap into an existing pool of international students actively seeking reliable resources and insights. Schools & Agents, for example, have built up such a strong online presence that we reach over 100K visitors per month not only through our various social media accounts, but also via our newsletter and website. By working with us to share your educational institution’s latest updates, you can position yourself as a more credible source and reach a much wider audience than if you were to do this alone. 


Written by Stephanie Clark 

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