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ICEF Agent Roadshow growth in Japan-Korea and Mexico-Colombia

Published Bernice on Tuesday, March 20, 2018

The recent ICEF Japan-Korean and Mexico-Colombia Agent Roadshows both experienced growth this year, with the 2018 ICEF Mexico-Colombia Agent Roadshow proving to be the largest ICEF roadshow event to date.



The Agent Roadshow format provides international educators with the opportunity to meet carefully-screened, active, quality agents from two key student recruitment markets. The event is split equally between major cities in each market.



The ICEF Mexico-Colombia Agent Roadshow took place between March 5th and 9th, 2018, in both Mexico City and Bogotá, Colombia. In total, 307 professionals took part, an increase of four per cent compared to 2017 and the largest number of participants ever recorded at an ICEF Agent Roadshow. The number of educators attending grew by 13% over last year to 77, and there was particularly strong growth in agent numbers for the Mexico portion of the roadshow, with 16% more agents in Mexico City than in 2017.


Monica Aguirre, Manager, Business Development at the Toronto Film School (Canada), said: “The Mexico-Colombia workshop is everything you can hope for when it comes to meeting dedicated agents who are going to help you grow your business. Everyone is professional and makes sure your meetings are productive.”


Teresa Villalobos, Director, Enlace Idiomas y Destinos (Mexico), added: “ICEF events allow us to be in direct contact with our education providers. Thank you, ICEF, for creating these events!”


The ICEF Japan-Korea Agent Roadshow began in Tokyo, Japan on February 26th and ended in Seoul, Korea on February 28th, 2018. This year, six per cent more professionals attended this roadshow compared to 2017, with educator participation rising by eight per cent over last year to 71 in total. Growth was particularly strong in the number of Korean agents taking part, with 101 representatives from this segment (up 15% over 2017). The number of one-to-one business meetings also grew by 14% to 1209 in total.


Speaking about her experience of the Japan-Korea Roadshow, Suzanne Cordatos, Director of International Admissions at Sacred Heart University, USA, said: “This event was very professional from the scheduling through to the meetings themselves. It was a great use of my time – well worth it to save the time and expense of scheduling individual appointments and travelling around cities.”


Education agent Maki Aoki, Director of the Japan Association for Promoting International Education, said: “This year I got to meet schools with very unique programs. It is just amazing. I really enjoy coming to ICEF workshops. I will be attending other ICEF events this year.”


Sarah Menges, Market Development Manager at Alpha Aktiv Heidelberg, also commented on the Japan-Korea Roadshow: “I wanted to thank ICEF once again for the really excellent event! I really had a lot of fun and had a great experience, especially with the other educators who were very friendly. The quality of agents was also very, very high. I’ve already made my first follow-up contacts and received call backs from several agents, as well as making several contracts. Two agents will be coming to visit us next month to have a look for themselves. And all that in just one week after the meeting. Many thanks to all the great colleagues from ICEF who made this event possible!”


Markus Badde, ICEF CEO, commented: “The continued strong growth in attendance figures across the board at our Agent Roadshows is proof that these four countries are globally significant student recruitment markets. These results also demonstrate the success of our Agent Roadshow format, which introduces international educators to top-quality agents in the context of the recruitment country.”


The next ICEF Japan-Korea Agent Roadshow will take place in February 2019, with the next ICEF Mexico-Colombia Agent Roadshow in March 2019. For more details, see

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